Professional Copywriting


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How to improve your copywriting skills

Practice makes perfect, as the old adage goes, but there are most certainly certain formulae that works for Professional Copywriting. Showing up at your desk and writing is simply not enough. There is far more to writing than meets the eye.

Here are a couple of points that will grab the attention of your readers, keeping their faces glued to the page.

You need not have a degree in English to be able to get your point across to your readers. All that it takes is something short and sweet, using everyday language that is not too flowery. Simple, clear, easy reading is what your readership is looking for. Not long, waffling articles that make you doze off, and if that is all that they are good for, then if you are an insomniac……

You should be able to grab the attention of your readers upfront with your opening sentence or heading. Keeping your articles concise and short is what you should be aiming for. When talking short, I am referring to the length of the sentence itself, to help your reader absorb what he or she has just read (we have short concentration spans).

Many paragraph breaks helps the reader to absorb information, too. When writing copy, it is imperative to keep the tone pleasant. A reader is able to pick up the “tone” from your writing and what mood you might be in; strange but true.

And best of all, if you write about the big three, you will always have a winner. They are sex, danger and food; yep. If you discuss any of these, people will sit up and listen, really carefully. Such is human nature. Easy reading is what we aim for, especially when writing for the web.

To sum up: aiming for short and sweet paragraphs and sentences that hold the attention of the reader, don’t use flowery words, just simple language, getting to the point, and sticking to the topic.



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