Search Engine Optimisation

In the vast expanse of the internet, it is so often that a very useful site gets lost amongst millions of similar sites. The only way to get noticed, and the only way to drive visitors to your site is through Search Engine Optimisation or SEO.

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Search engine optimisation

Search Engine Optimisation

Simply put, unless someone knows the direct link to your site, the most likely way of finding it would be to enter a keyword search on an online search engine, such as Google, Yahoo or MSN.

What happens next is that “bots” or “spiders” scan all available content on the internet, and produce a page of search engine results which correlate to the keyword entered into the engine. According to online internet dictionary Webopedia, the definition of SEO or Search engine optimisation is “the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine.” Therefore, in order to increase traffic to your site you need to optimize your content in order for web browsers to find your site.

The SEO process, considering the infinite nature of the internet, is quite remarkable. However, you will only benefit from Search engine optimisation if your site is properly indexed, and the content is optimized to rank higher on search engine results pages. To clarify, if your site is optimised correctly, your chance of ending up in the top 10 results of a search are higher, and therefore the chance that people visit your site is increased. Sadly, making it into the top 20 isn’t enough when it comes to search engines, as people will barely look past the first page of results. Hence make sure you know what you're signing before you sign up with a search engine optimisation company.

Therefore, in order to make your site visible, you need to make sure that you optimize your webpage content to include every possible keyword that relates to your website, so that “bots” or “spiders’ can find your site. For example, if your websites sells a particular product, you will want to include content on your site that includes several relevant keywords, without “keyword stuffing”. It is therefore important that your content is well written and researched for SEO purposes, as this can dramatically increase the visibility of your site.