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The nice thing about digital marketing is that it offers all brands new opportunities that conventional methods cannot effortlessly match:

  • Digital can always prove returns because you can easily track numbers.
  • Digital can be broadcast and personalised.
  • Digital does not obey the line and go by the rules.

One of the earlier fundamentals of digital strategies - web presence - needs to take into account CRM, mobility, e-commerce, rich media and a lot more.

Web presence is put into a silo rather than incorporated into newer digital capabilities since the platforms and tools upon which it is based are either old-fashioned technology which is not capable of going forward.

Web presence remains an important part of the all-round digital plan, but the relevance is steadily being eroded by newer forms of engagement, particularly that of social media.

Proactive businesses will find ways to bring together newer digital strategy rudiments with what is becoming a legacy channel for a growing number of organisations.

The long and steady growth of e-commerce has continued unabated, and the latest developments include group buying and selling connecting discounted e-commerce to local businesses, mobile e-commerce and payment systems as well as social SEO and gaming.

Doing business online is booming but new entrants to this market will need to make use of accessible supply networks to catch up while incorporating mobile and social into their campaigns and efforts.

Organisations that take the time to logically plan their digital marketing strategies and as long as they are responsive and flexible in keeping them up to date, revised and connected - these will all do excellently and far better than those that are approached willy nilly where businesses hope for the best.

Have a business plan in place when embarking on a digital marketing plan – this is one way to be successful.


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