Category: News

29 Nov 2016

Making Your Way To the Top With SEO

Many SMEs need to learn how to use their websites to boost their businesses. Accessibility, usability and aesthetics can turn a good website into a brilliant one, and at the same time generating excellent returns for your business. Here are some interesting stats regarding SEO and websites.

 

  • At the end of 2011 there were 555 million websites.
  • 300 million of these were added in 2011!
  • Of the 2,1 billion internet users from across the world , 118,6 million of these internet users live in Africa.

 

It is therefore obvious that there is a market increase in traffic and therefore more of a focus on traffic in the online industry and marketing sector. Clicks and SEO are what it is all about and businesses are spending a fortune on pushing their websites to the top of the pile.

 

What differentiates a good website from a brilliant one?

  • A brilliant website is one that generates sales.
  • The sale might not be a direct sale from the website per se – but perhaps the first point of introduction was through the site.
  • If you are an SME there is more reason to have a web presence – simple ones with a couple of pages are perfect.
  • A website creates an image of stability and expertise.
  • A website offers a professional image to its potential clients and customers.
  • We eat and buy with our eyes – that is why visually it is so important to have a web presence; people on the whole are visually orientated.
  • People are lazy and do not enjoy reading too much content.
  • The content on your site should be so fabulous that your reader will not want to rip his or her face away from the page.
  • Scintillating content is what it is all about!
  • A good website will guide a user from the home page to the relevant information.

 

Incorporate an excellent SEO strategy for your website to increase the position on results pages and increase your web’s visibility. There are numerous actions that can be taken to improve the SEO of your site – one of them is the use of key word density that will therefore improve your site’s visibility.

29 Nov 2016

Digital is Revolutionising Traditional Marketing

The nice thing about digital marketing is that it offers all brands new opportunities that conventional methods cannot effortlessly match:

  • Digital can always prove returns because you can easily track numbers.
  • Digital can be broadcast and personalised.
  • Digital does not obey the line and go by the rules.

 

One of the earlier fundamentals of digital strategies – web presence – needs to take into account CRM, mobility, e-commerce, rich media and a lot more.

Web presence is put into a silo rather than incorporated into newer digital capabilities since the platforms and tools upon which it is based are either old-fashioned technology which is not capable of going forward.

Web presence remains an important part of the all-round digital plan, but the relevance is steadily being eroded by newer forms of engagement, particularly that of social media.

Proactive businesses will find ways to bring together newer digital strategy rudiments with what is becoming a legacy channel for a growing number of organisations.

The long and steady growth of e-commerce has continued unabated, and the latest developments include group buying and selling connecting discounted e-commerce to local businesses, mobile e-commerce and payment systems as well as social SEO and gaming.

Doing business online is booming but new entrants to this market will need to make use of accessible supply networks to catch up while incorporating mobile and social into their campaigns and efforts.

Organisations that take the time to logically plan their digital marketing strategies and as long as they are responsive and flexible in keeping them up to date, revised and connected – these will all do excellently and far better than those that are approached willy nilly where businesses hope for the best.

Have a business plan in place when embarking on a digital marketing plan – this is one way to be successful

29 Nov 2016

Eight Reasons Why SEO and Digital ROCK!

Did you know that Search Engines are absolutely vital to the online visibility of your website? Without search engine optimisation your website simply would not feature. If internet users cannot find your website then how on earth are they going to discover how fabulous your services are or how brilliant your product is? Make use of Titter, Facebook, SEO and more to ensure that you get noticed right away.

Here are eight reasons why digital is so important:

  • Did you know that 50% of the World’s population is under 30 years of age and 96% of these are on Facebook?
  • If you embrace and use Facebook correctly you will soon enjoy the results.
  • The fastest growing Facebook segment happens to be 55 – 65 year old females (checking up on their kids, are they?)
  • Did you know that 25% of Google search results for the top 20 brands are a direct result from user-content?
  • 75% of consumers trust peer recommendations and only 14% trust conventional adverts.
  • Only 18% of all television advertisements generate ROI.
  • There are 4, 3 million people that have internet access on their mobile phones.
  • There are 5, 3 million active Facebook users in South Africa, and of these there are one million Facebook users in Johannesburg.

 

You can significantly increase your online visibility and benefit from the increasing numbers of online consumers. Incorporate search engine optimisation and used correctly combined with Facebook, Twitter and more you will increase your ROI presence tenfold. No wonder search engine optimisation and digital rock.